Fair? Moving Food? Making Easy?

Objectives

Healthy, thriving, viable enterprises

• Turnover ↔ viability (pattern? back with qualitative)
• How well connected is the vendor: more different markets that a vendor sells to, the higher their turnover (permissions, better - who they are actually selling through)
• Mark-ups for Hubs (back-up with qualitative)
• NB. We are seeing only a proportion of farmers and many hubs turnover

O1: Value-based supply chains / networks

• Number of different food access locations - pick-up points; sales through multiple hubs per enterprises (?)
• Number of actors working together
• KPI2

O2: Prioritizing sustainable and regenerative agriculture

• Number of sustainable / regenerative agriculture producers
• Proportion of enterprises that use some form of ecological property that to describe their enterprise (would need to gather the tag across different enterprises) [mapping of properties used across different instances]

O3: Fairness (prices to farmers, fair trade)

• Number of enterprises that use some form of social / fairness property - Fair Trade
• KPI2

Products (untapped wealth)

• Indicator products that we track - value from regen perspective; health perspective etc
• "Negative" products we reduce

O4: Reducing Food Waste

• KPI1
• KPI2

O5: Community Connection & Resilience

O6: Sales Concentration: Hypothesis: OFN empowers many small food hubs and producers to sell (vs. having a small number of big food hubs and producers)

• [ ] KPI 1: Sales Concentration (in €): What´s the share of Top 10(tbd)% food enterprises of overall sales generated per instance, by revenue?
• [ ] KPI2: Sales Concentration (in €): What´s the share of Top 10(tbd)% food enterprises of overall sales generated per instance, by revenue?
• [ ] KPI 3: AVG # of Producers per Food Hub