In marketplace businesses, gross merchandise volume (GMV) and revenue can not be used interchangeably. GMV does not equal revenue.
GMV
Gross merchandise volume is the total sales dollar volume of merchandise transacting through the marketplace in a specific period. It’s the real top line, what the consumer side of the marketplace is spending, i.e. shoppers spent on OFN platform.
It is a useful measure of the size of the marketplace and can be useful as a “current run rate” measure based on annualizing the most recent month or quarter.
Revenue
Revenue is the portion of GMV that the marketplace “takes.” Revenue consists of the various fees that a marketplace gets for providing its services; most typically these are transaction fees based on GMV successfully transacted on the marketplace, but can also include ad revenue, sponsorships, etc. These fees are usually a fraction of GMV.
i.e. Revenue is what each instance or OFN global earns bottom line.
Take rate
Take rate is the percentage that OFN charges it´s enterprises (Food Hubs, producers etc) for using the platform.
Customer Aquisition Costs (CAC)
Customer Lifetime Value (CLV)
Average Revenue Per User (ARPU)
Average Basket Value
For enterprises only (Food Hubs, producers)